The short answer to your question is yes, you can. But first, you need to research on keywords and SEO trends to ensure that this change is optimal for your website at the time of change. Then, you need to update your website keywords accordingly so that these catch the attention of search engines like Google.
In this article, we'll cover the following:
Updating Keywords with Self-managed vs Managed SEO
Keywords are to web surfers what street lights are to pedestrians in the darkness. These words are designed to bring internet users to your web page and website by capturing the attention of the search engines.
So, it's elementary that keywords have to be updated from time to time to improve SEO rankings.
So, how do you update keywords?
For Self-managed SEO
While you are able to update keywords anytime using the Simple SEO tool, it's good to note that Google updates their algorithm every Wednesday and Sunday. So, the best time to update your keywords would be before those days to ensure that the search engine can crawl through your website and index (or save) your updates right away.
We also recommend that you research your keywords well, before implementing your updates. If you've purchased the Crazy Domains SEO tool, you can start a new project by clicking on the linked guide, or you can update your existing project's keywords using the steps below:
||Log In to the Online Marketing Hub.
||Click My Profile, then click SEO Settings.
If you don't have Business Directory activated, you will only have the SEO Settings tab showing on the left-side menu.
||Under Landing Pages and Keywords, remove your existing Keywords and enter your new ones, then click Save.
You can also click the view trends option to check the list of trending keywords and find the ones that you wish to rank for, first.
Remember to wait up to 30 minutes for the system to complete the website health and competitor check. Once done, you can click Simple SEO at the top to view the results under the Actions tab and create your action plan, then click the Action Plan tab to start implementing your actions.
For Managed SEO
Anytime you feel the need to update your keywords, you only need to contact your SEO specialist to make the changes for you. Your dedicated SEO Specialist will evaluate the new keywords provided. If the keywords' search volume is low, the best alternatives will be provided.
That's it - no further action needed from you.
Tips for Keyword Research
Through Search Engine Optimisation (SEO), you can design your website such that it draws organic website traffic from search engines. And by conducting keyword research and creating content to match what a probable user wants, you can optimise your website for the relevant searches.
This is why keyword research is the first step to an effective SEO campaign.
So, how can you do keyword research?
||Come up with a list of search topics that your targeted customer may be interested in.
From these topics, you can narrow down and identify some specific keywords.
||Google these keywords and see what is suggested.
This search will throw up all related terms of this topic. You can also see the "Searches Related to" section at the bottom of the Google search results page. Or, you can refer to the Table of Contents of websites like Wikipedia for niche keyword suggestions. Platforms like YouTube or Reddit also throw up data on relevant keywords.
||Use a Keyword Research Tool to rank keywords based on difficulty and competitiveness.
You can opt for an SEO services partner like Crazy Domains that helps improve your website SEO rankings. Choose Simple SEO, a tool that guides you to how you can optimise your website on your own without expert knowledge, or take advantage of Managed SEO services to have a dedicated SEO specialist do everything for you.
Keywords are an important aspect of website ranking that can make or break your SEO strategy. Choose and/or update keywords effectively as per your specific requirements.
If you've chosen our self-managed SEO tool, get started with SEO using this guide. Otherwise, here's what you can expect from our SEO specialists.
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