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How to Choose your Keywords for SEO

Search Engine Optimization is one of the best-known methods to increase the number of visitors to your site. SEO is the backbone of search engine traffic; keywords are its heartbeat. An important activity that defines the strength of your SEO, as well as the content, is finding relevant keywords for your website.

When you optimise based on specific keywords, you gain the ability to optimise your website landing page and its content. This helps reach the top pages of various search engines, where your audiences can find you.

Finding the right keywords requires a proper understanding of keyword research. Remember that the right keywords help you get more visits.

What Are Keywords

We hear a lot about SEO and content keywords, what are keywords?

This can be two things:

  1. These are short phrases or words which people search for. For example, when someone searches about Christmas gifts before Christmas, Christmas gifts will be the keyword.
  2. These are short phrases or words that define your topic. For example, if you are writing something about Christmas gifts, you can use ‘Christmas Gift’ as keyword. But you can’t use it as keyword if you are writing about something related to website domains.

These are both used together, you decide the topic of your content and then find keywords your audience relates to.

How to Find the Right Keywords

To improve visibility, we have already established that you need to find the correct keywords. How do we go about doing it?

Your Goals


Explore with keywords, and asses your goals. But how?

  1. Do you want fast results?
  2. Are you targeting a specific audience?
  3. Do you wish people to buy from you?
  4. Are you trying to spread awareness of your brand?

To move forward, you need to understand and layout your goals. This will help you generate a specific type of revenue.

Long-Tail and Head Keywords


Once you’ve laid out your goal, decide the percentage of long-tail and keywords you’ll use:

  • Head keywords are short: Christmas gifts
  • Long-tail keywords are phrase: Christmas gifts for sister in 2022

Head keywords are short and have a huge, dedicated audience but come with a ton of competition, with long-tail keywords, you automatically end up reducing competition. The outreach is low but with low competition you can attract a much larger audience.

Preliminary Search


Conduct search for perfect keywords through the available online tool. With these tools, you can decide on the top candidates you can use. Make a list and mention search volumes, competition, current ranking or position, and relevancy of the keywords in a file. You should include every keyword that you think is important for your website and those that can be utilised to promote content or increase search engine ranking.

You should include every keyword that you think is important for your website and it can be utilised for your content promotion or search engine ranking.

Right Candidates


You should shortlist the right candidates based on your goal -- likelihood and search volume of every keyword. Depending on your goal and the outreach, you should be able to create a blend of long-tail and head keywords.

Note: It is likely that your first blend will not be right and nowhere near perfect. This gives you pointers for future improvements.

Tools for Keyword Research

Here’s a list of few tools that can help you find keywords based on your goal:

  1. Google’s Keyword Planner
  2. KWFinder
  3. Keyword Tool
  4. Answer The Public
  5. SEMrush

How to Add Keywords in Your SEO Tool

To add your new keywords, follow the steps below:

Step 1. Log in to your Online Marketing Hub.
Step 2. On the dashboard, click Open the Business Profile Progress on the domain you want to manage.
simple seo business profile progress button
Step 3. On the SEO Settings page, go to the Keywords section.
input keywords field
Step 4. Enter keywords relevant to your business.
Step 5. Click the Save Changes button.

Allow a few minutes, you can set up your SEO tool and integrate searched keywords to your website without any hassle.

For further assistance or if you have any questions related to our SEO tools, please don’t hesitate to contact us.

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