Your Ad will display in local searches within your state or country. This target area is chosen during the Ad setup.
Here's how it works:
Let's say your business makes pizza in Sydney. You set your Ad to target the keyword "pizza delivery" with the locality set to Sydney.
Joe, a hungry guy in Sydney, searches for pizza delivery in Google. Your Ad will be shown to Joe either above the main search results or on the side of the screen next to them.
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