How do customers or visitors find your website?
Given the volume of content that floods the internet every second, it has become crucial to not only put out great content but also use the right means to get that content out there.
Excellent online visibility is crucial in driving more site traffic, leads, and sales.
There are several ways customers can find your business website. The question is—how do you make sure they find you online amidst the tight competition?
Here are some tips and tools you can use for your website to up the chances of customers finding you online.
If you have a short relevant web address, customers can easily remember and look for your website.
Simpler is better, so for a baker in Sydney, the domain bakery.sydney would be preferable over joesfinestbakerysydney.com.
There’s also a much greater chance that you can secure the short and exact-match web address you want. Melbourne’s Flower Drum restaurant switched from using the clunky and hard to remember flower-drum.com to the cleaner flowerdrum.melbourne.
Why complicate things with a hyphen in your web address? The fewer steps someone has to take to get to their goal, the better.
If your website is hard to remember, and so asking a search engine for your website is one of those steps, there is a chance it might be one too many for your customer's journey.
Keywords are queries users type on search engines to reach your site. If your business website doesn’t contain the right keywords your audience is using, don’t expect your customers to ever reach your website.
Keyword research is an essential step in search engine optimisation (SEO). This will help you learn what actual keywords users are looking for on Google and leverage them to drive the right people to your site.
For example, if you’re a window cleaning business, you can search for relevant keywords like ‘window cleaning service’ or 'hire window cleaners’ and see what related terms customers are looking for.
With the help of some third-party tools, or even just doing a test search on Google, you can find out trending keywords in your niche and incorporate them into your post.
If you share your content on social media, hashtags and geotags serve the same purpose as keywords.
Using well-chosen and relevant hashtags increases the likelihood of people finding your posts. For example, #sydney, #3bedrooms, #villa, and #realestate are some hashtags you can use as a realtor to sell properties.
You can also tap into paid social media advertising to increase the likelihood of your target audience finding your business.
Link-building is another effective SEO technique that shoots your website up on search engines.
The goal is to get other websites to drive traffic to your own website SEO through backlinks. The more backlinks you get from other sites, the more you earn Google’s trust. This just proves that your website is credible enough to get other brands and companies to promote you on their platforms.
But for Google to consider your backlinks as legit, they should also come from authority sites. These includes websites of industry leaders, government agencies, and the likes.
Now that we’re on the concept of link-building, here’s another way to earn them—online directory listings.
Remember when we used physical directories to find the contact number of a local store? Think of online directories like the yellow pages of the internet.
Business directories are high domain authority sites that list businesses to their network for the convenience of their users. So if your business is listed in one or 10 of these sites, your website is more likely to win your audience’s trust and confidence.
Having a strong social media presence and paying for ads are effective ways to boost online visibility, but SEO is really where you want to bet your money on. It’s the ideal cost-efficient investment that will give you positive results in the long term.
Want more SEO tips? Click here for more how-to guides.
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