{"id":11970,"date":"2020-06-02T08:28:01","date_gmt":"2020-06-02T00:28:01","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=11970"},"modified":"2021-01-22T17:21:07","modified_gmt":"2021-01-22T09:21:07","slug":"customer-engagement-crisis","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/customer-engagement-crisis\/","title":{"rendered":"4 Helpful Ways to Keep Your Customers Engaged During a Global Crisis"},"content":{"rendered":"

The ongoing coronavirus pandemic is affecting businesses worldwide. People are losing their jobs, which diminishes their buying power. As a result, the demand for non-essential goods and services is decreasing.<\/span>\u00a0<\/span><\/p>\n

Financial experts predict that the global economy will lose about\u00a0<\/span>$<\/span>2.7 trillion<\/span><\/a>\u00a0due to COVID-19. Some businesses, especially those in the travel and hospitality industry, have been severely impacted.<\/span>\u00a0<\/span><\/p>\n

However, this situation won’t last forever. The economy will bounce back to normal…eventually. Therefore, to remain in the business, it’s important to stay engaged with your prospects and customers. Now is the best time to give your business a human face and show empathy.<\/span>\u00a0<\/span><\/p>\n

From offering limited deals to ramping up their online presence, there are many ways small businesses can engage customers during the lockdown. Depending on your niche, you can share informational content, offer free courses, share tutorials, and more.\u00a0<\/span>\u00a0<\/span><\/p>\n

Mentioned below are four strategies that can help you keep your customers engaged during this global crisis.<\/span>\u00a0<\/span><\/p>\n

Host virtual events<\/span>\u00a0<\/span><\/h3>\n

\"Host<\/p>\n

Customers are turning to virtual events to learn new things, engage with their\u00a0<\/span>favo<\/span>u<\/span>rite<\/span>\u00a0brands, or break the monotony in life. As a business owner, you can hold virtual events to educate, inform, or entertain your audience.<\/span>\u00a0<\/span><\/p>\n

For example, activewear brand\u00a0<\/span>Jaggad<\/span>\u00a0held a specially tailored virtual workout for its customers.<\/span>\u00a0<\/span><\/p>\n

The event was streamed on the company’s Facebook page. It featured Bec Judd, Lana Wilkinson, and other women influencers. Customers who signed up for the event also got an entry into a competition. The marketing strategy helped in spreading awareness and promoting the brand’s latest collection.<\/span>\u00a0<\/span><\/p>\n

If you decide to host virtual events, focus on delivering exciting experiences. Approach things from a new perspective or personali<\/span>s<\/span>e each event according to your audience’s needs. Put in the effort to deliver a digital experience worthy of your customers’ time and attention.<\/span>\u00a0<\/span><\/p>\n

For example, a company that sells electronics online\u00a0<\/span>may\u00a0<\/span>organi<\/span>s<\/span>e events around specific products or types of products. One that offers software products\u00a0<\/span>may\u00a0<\/span>host a virtual Q&A session addressing customers’ pain points.\u00a0<\/span>\u00a0<\/span><\/p>\n

Make online shopping easier<\/span>\u00a0<\/span><\/h3>\n

\"Online<\/p>\n

If you’re an\u00a0<\/span>ecommerce business<\/a><\/span>,\u00a0<\/span>tweak\u00a0<\/span>your\u00a0<\/span>sales strategy to engage\u00a0<\/span>your\u00a0<\/span>customers and reach a wider audience.\u00a0<\/span>\u00a0<\/span><\/p>\n

For example,\u00a0<\/span>you\u00a0<\/span>may<\/span>\u00a0offer discounts, cashback, free shipping, or easy payment options. To execute, register a domain name<\/a> such as\u00a0<\/span>www.business.store\/wecare<\/span><\/i>\u00a0and add all your products and sales promotions on this landing page.\u00a0<\/span>P<\/span>romote this link on your social media and email<\/span>s<\/span>\u00a0to get the attention of your customers.<\/span>\u00a0<\/span><\/p>\n

According to a\u00a0<\/span>2019 report<\/span><\/a>\u00a0by Australia Post, millennials tend to prefer brands offering the buy<\/span>–<\/span>now<\/span>–<\/span>pay<\/span>–<\/span>later option (BNPL). More than 85 percent of those who embrace this trend make online purchases at least once a month.<\/span>\u00a0<\/span><\/p>\n

In addition to BNLP, consider facilitating online and mobile payments on your store.\u00a0<\/span>To do that<\/span>, integrat<\/span>e<\/span>\u00a0PayPal, Amazon Payments, Alipay, and credit card payments with a secure payment gateway<\/span>\u00a0into your online store<\/span>.<\/span>\u00a0<\/span><\/p>\n

Consumers expect to have a smooth online shopping experience.\u00a0<\/span>In the same Australia Post report<\/span>, 29 percent of buyers say that it’s too much effort to organize a return. About 34 percent state that it’s too expensive to return a product.<\/span>\u00a0<\/span><\/p>\n

In the current COVID-19 situation, consumers place orders to get what they need without leaving home. If they\u00a0<\/span>have to<\/span>\u00a0pay for shipping every time or stress over product returns, they’ll look somewhere else. To engage your clients, assure them of\u00a0<\/span>a\u00a0<\/span>hassle-free shopping experience.<\/span>\u00a0<\/span><\/p>\n

Create and share videos online<\/span>\u00a0<\/span><\/h3>\n

\"Online <\/span><\/p>\n

People worldwide watch over<\/span>\u00a0<\/span>one billion hours of video<\/span><\/a>\u00a0daily on YouTube. Not to mention the time spent watching videos on Facebook,\u00a0<\/span>TikTok<\/span>, and other online platforms.<\/span>\u00a0<\/span><\/p>\n

Video content is more engaging and easier to digest than text. Most consumers would rather watch a step-by-step tutorial on how to assemble a spinning bike than read the instructions manual. The same goes for most products.<\/span>\u00a0<\/span><\/p>\n

Ec<\/span>ommerce businesses\u00a0<\/span>should\u00a0<\/span>leverage the power of video content to boost customer engagement and sales.<\/span>\u00a0<\/span><\/p>\n

Gillette’s short film\u00a0<\/span>We Believe: The Best Men Can Be<\/span><\/i>\u00a0<\/span>is a good example. The company used video marketing to evoke emotions and strengthen brand identity.<\/span>\u00a0<\/span>Its YouTube video<\/span>\u00a0has received over 3<\/span>4<\/span>\u00a0million views\u00a0<\/span>as of writing<\/span>.<\/span>\u00a0<\/span><\/p>\n

For your<\/span>\u00a0e<\/span>c<\/span>ommerce business,<\/span>\u00a0<\/span>create videos featuring how-to guides, product use instructions, educational content, and more. Consider using video content to tell your brand’s story or share behind-the-scenes shots.<\/span>\u00a0<\/span><\/p>\n

Post videos on\u00a0<\/span>your website<\/a> or blog<\/span>, as well as on your social media pages and online platforms like YouTube. Encourage viewers to share their thoughts and ask questions. Be proactive and engage in conversations.<\/span>\u00a0<\/span><\/p>\n

Stay engaged with your customers by helping others<\/span>\u00a0<\/span><\/h3>\n

\"Business<\/p>\n

Consumers are more likely to purchase from socially responsible brands. Now<\/span>\u2019<\/span>s a good time to do your part and show that you care. Think about how you can support causes related to the COVID-19 outbreak.<\/span>\u00a0<\/span><\/p>\n

Say<\/span>\u00a0you’re selling\u00a0<\/span>electronics<\/span>. D<\/span>onate tablets or laptops to children who are studying at home and cannot afford these gadgets. Online fashion stores can make protection masks and donate them.<\/span>\u00a0<\/span><\/p>\n

Crocs, for example, is<\/span>\u00a0<\/span>giving away free shoes<\/span>\u00a0to healthcare workers. Online marketing companies are offering free courses in digital marketing, SEO, and other topics of interest.<\/span>\u00a0<\/span><\/p>\n

Use social media platforms to spread the word about your initiative. Consider adding an option for customers to donate to the cause you support in return for bonus points or store credit.<\/span>\u00a0<\/span><\/p>\n

Build lasting relationships\u00a0<\/span>amid<\/span>\u00a0COVID-19<\/span>\u00a0<\/span><\/h2>\n

Many consumers are facing emotional, physical, and financial strain in the age of COVID-19. As a small business,<\/span>\u00a0<\/span>show your support<\/span><\/a>\u00a0and help them overcome these challenges.<\/span>\u00a0<\/span><\/p>\n

Simple things, such as increasing the value of their loyalty points or offering gift cards, can make all the difference. Focus on delivering personali<\/span>s<\/span>ed customer experiences through quality posts, videos, and social media messages.<\/span>\u00a0<\/span><\/p>\n

Put yourself in the customer\u2019s shoes. Seek ways to stay engaged with your prospects and buyers without overwhelming them. Think about what you could do to make their lives easier and brighten their day.<\/span>\u00a0<\/span><\/p>\n

\n

Alisha is a Senior Content Marketing & Communication Specialist at\u00a0<\/span><\/i>Radix<\/span><\/i><\/a>, the registry behind some of the most successful new domain extensions, including\u00a0<\/span><\/i>.ONLINE<\/span><\/i><\/a>\u00a0<\/span><\/i>and .<\/span><\/i>TECH. You can connect with her on\u00a0<\/span><\/i>LinkedIn<\/span><\/i><\/a>\u00a0and\u00a0<\/span><\/i>Twitter<\/span><\/i><\/a>.<\/span><\/i>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The ongoing coronavirus pandemic is affecting businesses worldwide. People are losing their jobs, which diminishes their buying power. As a result, the demand for non-essential goods and services is decreasing.\u00a0 Financial experts predict that the global economy will lose about\u00a0$2.7 trillion\u00a0due to COVID-19. Some businesses, especially those in the travel and hospitality industry, have been […]<\/p>\n","protected":false},"author":14,"featured_media":11975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2969],"tags":[1027,63],"coauthors":[3139],"class_list":["post-11970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-continuity","tag-business-tips","tag-marketing-tips"],"acf":[],"yoast_head":"\n4 Helpful Ways to Keep Your Customers Engaged During a Global Crisis - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"In times of crisis, people will seek any semblance of help and community. 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