{"id":16270,"date":"2020-10-13T08:00:15","date_gmt":"2020-10-13T00:00:15","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=16270"},"modified":"2023-08-27T16:57:24","modified_gmt":"2023-08-27T08:57:24","slug":"link-building-seo","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/link-building-seo\/","title":{"rendered":"What is Link Building and Why It\u2019s Crucial for SEO"},"content":{"rendered":"

You may have a great website with excellent content<\/span>,<\/span>\u00a0but<\/span>\u00a0the\u00a0<\/span>competition<\/span>\u00a0is\u00a0<\/span>in<\/span>tense<\/span>\u00a0in the online space<\/span>.\u00a0<\/span>If\u00a0<\/span>your website is<\/span>n\u2019t\u00a0<\/span>displayed in the first few pages<\/span>\u00a0of Google search results<\/span>, the chances of your customers finding your business\u00a0<\/span>online\u00a0<\/span>are slim.\u00a0<\/span>\u00a0<\/span><\/p>\n

To up your\u00a0<\/span>SEO game<\/span> and increase your website’s ranking<\/a>, there are several key strategies you need to adopt. Link\u00a0<\/span>building is one of them.<\/span>\u00a0<\/span><\/p>\n

What\u00a0<\/span>i<\/span>s\u00a0<\/span>L<\/span>ink<\/span>\u00a0<\/span>B<\/span>uilding<\/span>\u00a0<\/span><\/h3>\n

\"What<\/p>\n

By definition, link building is\u00a0<\/span>an SEO method that helps you acquire traffic to your website<\/a> from other websites.\u00a0<\/span>When other websites place a link of your site on their content, you gain a backlink<\/span>\u2014<\/span>which<\/span>\u00a0is the ultimate goal of link building.\u00a0<\/span>\u00a0<\/span><\/p>\n

Think of it as a recommendation. It helps promote your website plus\u00a0<\/span>gain a higher ranking on search engines.\u00a0<\/span>\u00a0<\/span><\/p>\n

Getting backlinks from\u00a0<\/span>high Domain Authority\u00a0<\/span>(DA)\u00a0<\/span>websites<\/span><\/a>\u00a0<\/span>is good practice. Google sees this as a sign\u00a0<\/span>of good credibility and\u00a0<\/span>tags\u00a0<\/span>your content<\/span>\u00a0as<\/span>\u00a0trustworthy as per search engine algorithms.\u00a0<\/span>\u00a0<\/span><\/p>\n

How It Impacts\u00a0<\/span>SEO<\/span>\u00a0<\/span><\/h3>\n

\"How<\/p>\n

Similar to human cognition, a search engine uses a<\/span>n\u00a0<\/span>algorithm to help determine a website’s reliability and relevance.\u00a0<\/span>\u00a0<\/span><\/p>\n

T<\/span>o do so, it uses several processes to make an informed decision, one of which is using\u00a0<\/span>crawlers<\/span><\/b>. A crawler is a way for search engines to navigate across the web\u00a0<\/span>through<\/span>:\u00a0<\/span>\u00a0<\/span><\/p>\n

    \n
  1. Discover<\/span>ing<\/span>\u00a0new web pages<\/span>\u00a0<\/span><\/li>\n
  2. Determin<\/span>ing<\/span>\u00a0how well a page should rank in a particular search result<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Once the crawler lands on your website or page, it will\u00a0<\/span>check\u00a0<\/span>the number of backlinks\u00a0<\/span>your website has generated.\u00a0<\/span>\u00a0<\/span><\/p>\n

    Your own domain authority will depend\u00a0<\/span>on the\u00a0<\/span>DA<\/span>\u00a0<\/span>of th<\/span>e\u00a0<\/span>site\u00a0<\/span>where your backlinks appear<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

    While the search engine also looks at the relevance of the content, the higher page ranking usually goes to those websites that have:<\/span>\u00a0<\/span><\/p>\n