{"id":23238,"date":"2020-12-17T08:30:38","date_gmt":"2020-12-17T00:30:38","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=23238"},"modified":"2021-05-06T15:39:43","modified_gmt":"2021-05-06T07:39:43","slug":"reasons-to-start-a-blog","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/reasons-to-start-a-blog\/","title":{"rendered":"4 Clear-Cut Reasons to Start a Blog (and Why Free Websites are a Bad Idea)"},"content":{"rendered":"

Despite the\u00a0<\/span>amount of visual online content people consume these days, blogging seems to thrive.<\/span>\u00a0<\/span>What\u00a0<\/span>started out\u00a0<\/span>as a hobby<\/span>\u00a0<\/span>has transformed<\/span>\u00a0into a<\/span>\u00a0c<\/span>rucial<\/span>\u00a0content strategy\u00a0<\/span>when\u00a0<\/span>Google rolled out the\u00a0<\/span>\u201cPanda\u201d algorithm<\/span><\/a>\u00a0in 2011<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

This help<\/span>ed<\/span>\u00a0Google identify low-quality blogs<\/span>\u00a0and deem them less relevant,<\/span>\u00a0<\/span>burying them further\u00a0<\/span>into\u00a0<\/span>Google\u2019s results pages<\/span>\u00a0and ranking high-quality ones up on page one<\/span>.\u00a0<\/span>Today<\/span>,\u00a0<\/span>blogging is vital\u00a0<\/span>in\u00a0<\/span>driving\u00a0<\/span>site traffic<\/span>\u00a0and\u00a0<\/span>ranking websites on search\u00a0<\/span>e<\/span>ngines<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

But with\u00a0<\/span>m<\/span>i<\/span>l<\/span>l<\/span>i<\/span>o<\/span>n<\/span>s<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>b<\/span>l<\/span>o<\/span>g<\/span>s<\/span>\u00a0<\/span>published in a day, how do you even get started?\u00a0<\/span>And, why\u00a0<\/span>bother blogging in the first place<\/span>?<\/span>\u00a0<\/span><\/p>\n

4 Reasons You Should Start a Blog<\/span>\u00a0<\/span><\/h2>\n

You\u2019re probably scratching your head thinking\u00a0<\/span>how hard blogging is\u00a0<\/span>and if\u00a0<\/span>it’<\/span>s really worth\u00a0<\/span>it<\/span>. Well, the list of good reasons can get quite expansive, but let\u2019s focus on the really good ones.<\/span>\u00a0<\/span><\/p>\n

Blogs drive traffic to your website<\/span>\u00a0<\/span><\/h3>\n

\"section<\/p>\n

Every time you add a blog post, it\u2019s one more indexed page on your website. This gives you an opportunity to show up in search engines and bring in traffic to your website in organic search.\u00a0<\/span>\u00a0<\/span><\/p>\n

Blogs will also prompt Google and other search engines that your website is active and that they should keep a close eye for new content on your site.\u00a0<\/span>\u00a0<\/span><\/p>\n

Blogs convert that traffic into leads<\/span>\u00a0<\/span><\/h3>\n

\"section<\/p>\n

If you\u2019re offering a product or service on top of your expertise, blogs can help you turn traffic into leads, and eventually, conversions. How? By adding call-to-action (CTA) buttons in every blog post.<\/span>\u00a0<\/span><\/p>\n

CTAs can lead directly to the product or to a \u201clead magnet,\u201d like a free webinar, downloadable, or product trial. A lead magnet is basically anything your visitors would be willing to exchange for their information. Give them an offer that they couldn\u2019t resist.\u00a0<\/span>\u00a0<\/span><\/p>\n

Blogs give you an authoritative voice<\/span><\/h3>\n

\"section<\/p>\n

Blogs are an excellent platform to showcase and share your expertise in a niche. The more valuable your content is to your target audience, the more they\u2019ll see you as a thought leader and an authoritative figure. <\/span>\u00a0<\/span><\/p>\n

But if you want to be the go-to person when it comes to a specific topic, you need to provide high-quality content to your audience as much as you can.<\/span>\u00a0<\/span><\/p>\n

READ:\u00a0<\/span><\/b>How to Maintain the Perfect Blog for Your Target Audience<\/span><\/b><\/a>\u00a0<\/span><\/p>\n

Blogs can give you long-term results<\/span>\u00a0<\/span><\/h3>\n

\"section<\/p>\n

A single blog post, when done right,<\/span>\u00a0can drive traffic indefinitely.\u00a0<\/span>When you\u00a0<\/span>offer\u00a0<\/span>valuable content to your target\u00a0<\/span>audience<\/span>\u00a0<\/span>and continue to update it through the yea<\/span>r<\/span>s,\u00a0<\/span>it will\u00a0<\/span>continue to\u00a0<\/span>get\u00a0<\/span>clicks<\/span>\u2014and\u00a0<\/span>potentially\u00a0<\/span>earn you\u00a0<\/span>consistent\u00a0<\/span>leads<\/span>!<\/span>\u00a0<\/span><\/p>\n

If you\u00a0<\/span>practise<\/span>\u00a0good SEO<\/span><\/a>\u00a0<\/span>on<\/span>\u00a0your blog posts, it\u2019s easy to rank on search engines<\/span>.<\/span>\u00a0And once a blog post gains popularity on search engine results, you can expect traffic and leads for the next days, weeks, months, and even years to come\u2014especially if you\u2019ve posted an evergreen piece.\u00a0<\/span>\u00a0<\/span><\/p>\n

So even if you\u2019re sleeping or watching Netflix, you\u2019re still reaping the rewards from the effort you\u2019ve put into your blog from the start.<\/span>\u00a0<\/span><\/p>\n

Free Blogging Platforms You Can Try<\/h2>\n

There are tons of blogging<\/span>\u00a0platforms<\/span>\u00a0available\u00a0<\/span>o<\/span>n<\/span>\u00a0the\u00a0<\/span>i<\/span>nternet<\/span>, both free and paid<\/span>.\u00a0<\/span>If you don\u2019t want to spend money\u00a0<\/span>on\u00a0<\/span>your blog,\u00a0<\/span>these\u00a0<\/span>top\u00a0<\/span>blogging\u00a0<\/span>platform<\/span>s<\/span>\u00a0will get you started in no time<\/span>:<\/span>\u00a0<\/span><\/p>\n