{"id":40335,"date":"2021-11-25T12:33:55","date_gmt":"2021-11-25T04:33:55","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=39157"},"modified":"2021-12-22T16:11:36","modified_gmt":"2021-12-22T08:11:36","slug":"guide-instagram-business","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/guide-instagram-business\/","title":{"rendered":"How to Make Instagram Work for Your Business"},"content":{"rendered":"<p><span data-contrast=\"none\">Instagram\u00a0is the\u00a0fourth\u00a0most\u00a0popular\u00a0social media platform\u00a0with roughly over\u00a0<\/span><a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">1 billion users<\/span><\/a><span data-contrast=\"none\">\u00a0worldwide.\u00a0And what these statistics\u00a0tell us is that\u00a0the platform gives any business another opportunity to market their products.\u00a0This eventually leads to\u00a0a boost in\u00a0brand awareness, customer growth, and of\u00a0course,\u00a0ROI.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Using Instagram for your business might seem\u00a0a\u00a0daunting\u00a0task.\u00a0That\u2019s why in\u00a0this\u00a0blog,\u00a0we\u2019ll\u00a0explore how to leverage the power of Instagram\u00a0and\u00a0align\u00a0it\u00a0with your business\u2019s goals and needs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How to grow your business with Instagram<\/span><\/b><\/h2>\n<h3><b><span data-contrast=\"none\">Set up an Instagram business account\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-39159 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Set-up-an-Instagram-business-account.png\" alt=\"Set up an Instagram business account\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Set-up-an-Instagram-business-account.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Set-up-an-Instagram-business-account-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/p>\n<p><span data-contrast=\"none\">First, you need to set up an account. You can either create an account from scratch or switch from a personal to a business account. Here\u2019s how:<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Download the Instagram app for iOS, Android, or windows on your mobile phone or tablet.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Click\u00a0<\/span><b><span data-contrast=\"none\">Sign up<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Enter your\u00a0business\u00a0<\/span><b><span data-contrast=\"none\">email address<\/span><\/b><span data-contrast=\"none\">.\u00a0You can also log in via Facebook if you already have a business account there.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Choose your<\/span><b><span data-contrast=\"none\">\u00a0username<\/span><\/b><span data-contrast=\"none\">\u00a0and\u00a0<\/span><b><span data-contrast=\"none\">password<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Tap\u00a0<\/span><b><span data-contrast=\"none\">Next<\/span><\/b><span data-contrast=\"none\">.<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Now that you have a personal Instagram account, switch\u00a0to a business account by following these steps.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">From your profile, tap the\u00a0<\/span><b><span data-contrast=\"none\">hamburger menu<\/span><\/b><span data-contrast=\"none\">\u00a0in the\u00a0<\/span><b><span data-contrast=\"none\">upper-right corner<\/span><\/b><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Tap\u00a0<\/span><b><span data-contrast=\"none\">Settings<\/span><\/b><span data-contrast=\"none\">, and click Switch to Business\/Professional profile. Instagram also recommends connecting your business Facebook account with your Instagram business profile.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Add your business details including your profile picture, name, username, contact information, website URL, and a short,\u00a0optimised\u00a0bio.\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com\/logo-design\/?utm_source=article&amp;utm_medium=banner&amp;utm_campaign=logo_design\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\"><img decoding=\"async\" class=\"alignnone wp-image-39165 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Banner.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Banner.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Banner-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/a><\/p>\n<h3><b><span data-contrast=\"none\">Add value to your content<\/span><\/b><\/h3>\n<p><b><span data-contrast=\"auto\"><img decoding=\"async\" class=\"alignnone wp-image-39162 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Add-value-to-your-content.png\" alt=\"Add value to your content\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Add-value-to-your-content.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Add-value-to-your-content-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Instagram is a visual platform.\u00a0\u00a0And to succeed\u00a0in this platform, you need to create\u00a0valuable content that attracts\u00a0and sparks interest.\u00a0To do that, make sure to find content that works best for your business and appeals to your demographics.\u00a0Here are three ways to\u00a0add value to your\u00a0content:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">Make\u00a0your ads and posts targeted to your target audience<\/span><\/b><span data-contrast=\"none\">. Your content\u00a0shouldn&#8217;t\u00a0revolve solely around you.\u00a0Instead,\u00a0focus on the needs\u00a0of your customers\u00a0and what meets their goals.\u00a0This helps you stand out from competitors who prefer only\u00a0to talk about their brand.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Be authentic<\/span><\/b><span data-contrast=\"none\">. Stop trying to make your brand something it\u2019s not.\u00a0Your audience wants to know who\u00a0they\u2019re doing business with \u2013 and it should be someone they know, like, and trust.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"none\">Partner with influencers<\/span><\/b><span data-contrast=\"none\">.\u00a0Influencer marketing is\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com\/learn\/courses\/search-engines-off-page-seo\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">one of the best\u00a0off-page strategies<\/span><\/a><span data-contrast=\"none\"> to not only boost customer confidence but also rankings!\u00a0\u00a0Make sure to partner with someone who believes in your products and with whom you share the same values and customers.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\" aria-level=\"1\"><b><span data-contrast=\"none\">READ<\/span><\/b><span data-contrast=\"none\">:\u00a0<\/span><a href=\"https:\/\/www.crazydomains.com\/learn\/social-media-strategies\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">8 Effective Strategies to Increase Your Small Business\u2019 Social Media Audience<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Make sure to stay consistent<\/span><\/b><\/h3>\n<p><b><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39160 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Make-sure-to-stay-consistent.png\" alt=\"Make sure to stay consistent\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Make-sure-to-stay-consistent.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Make-sure-to-stay-consistent-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/p>\n<p><span data-contrast=\"none\">A messy theme or feed distracts visitors. That\u2019s why it\u2019s important to keep your posts, fonts, brand colours, and feed consistent. Being consistent leads to clicks \u2013 and clicks turn to profit. And the more active you are, the better your chances of appearing on Instagram\u2019s explore page.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Remember, consistency is key to success.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Engage with your audience<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39161 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Engage-with-your-audience_.png\" alt=\"Engage with your audience\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Engage-with-your-audience_.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Engage-with-your-audience_-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Don\u2019t settle with just posting content. Let users know they matter to your brand by engaging and responding to\u00a0their comments.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are tons of ways to engage with your audience. These could be by commenting on posts, reacting to stories, running contests and giveaways, participating in comment threads, and giving shoutouts.\u00a0\u00a0When you tailor your activities based on your target audience\u2019s interests, it makes them feel heard and that their opinions matter.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\" aria-level=\"1\"><b><span data-contrast=\"none\">RECOMMENDED:\u00a0<\/span><\/b><a href=\"https:\/\/www.crazydomains.com\/learn\/steps-build-personal-brand-social-media\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">10 Steps to Build a Strong Personal Brand on\u00a0Social Media<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Use shoppable posts<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><b><span data-contrast=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39158 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Use-shoppable-posts_.png\" alt=\"Use shoppable posts\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Use-shoppable-posts_.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/Use-shoppable-posts_-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Now this Instagram feature makes selling a whole lot easier. Shoppable posts are a great way to showcase your catalogue and drive sales. With this feature, businesses can tag products directly on their posts, giving customers a seamless shopping experience without leaving the app. <\/span><\/p>\n<h2><b><span data-contrast=\"none\">Take your marketing to a whole \u2018nother level!<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Making Instagram work for your business can be difficult, especially when you\u2019re just starting out. But with the right tools, tips, and strategies, this social media platform might be your ticket to a booming business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/online-marketing\/?utm_source=article&amp;utm_medium=banner&amp;utm_campaign=online_marketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39166 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/CD_OMH_banner_img.png\" alt=\"\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/CD_OMH_banner_img.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2021\/11\/CD_OMH_banner_img-300x101.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram\u00a0is the\u00a0fourth\u00a0most\u00a0popular\u00a0social media platform\u00a0with roughly over\u00a01 billion users\u00a0worldwide.\u00a0And what these statistics\u00a0tell us is that\u00a0the platform gives any business another opportunity to market their products.\u00a0This eventually leads to\u00a0a boost in\u00a0brand awareness, customer growth, and of\u00a0course,\u00a0ROI.\u00a0 Using Instagram for your business might seem\u00a0a\u00a0daunting\u00a0task.\u00a0That\u2019s why in\u00a0this\u00a0blog,\u00a0we\u2019ll\u00a0explore how to leverage the power of Instagram\u00a0and\u00a0align\u00a0it\u00a0with your business\u2019s goals and needs.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":232,"featured_media":39163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1015,1005],"tags":[],"coauthors":[4208],"class_list":["post-40335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Instagram Work for Your Business - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"This guide lets you learn how to get started, create great content, and grow your followers by using Instagram for Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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