{"id":40722,"date":"2022-01-07T17:57:50","date_gmt":"2022-01-07T09:57:50","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=40722"},"modified":"2022-01-07T18:20:58","modified_gmt":"2022-01-07T10:20:58","slug":"is-email-marketing-service-for-you","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/is-email-marketing-service-for-you\/","title":{"rendered":"Is Email Marketing Service for You?"},"content":{"rendered":"<p><span data-contrast=\"auto\">The global email marketing market is growing. Its market value is estimated to increase to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">$17.9 billion by 2027<\/span><\/a><span data-contrast=\"auto\"> from $7.5 billion in 2020.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Simply put, it has a vast potential to generate leads, drive up conversions and revenue for your business. Business owners and marketers know the value of email marketing, but it can be a daunting task to figure out how to implement an effective strategy.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">It doesn\u2019t simply end at sending out a random email to your subscribers. The task includes:<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Keeping best practices in mind for every campaign you curate for your brand<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identifying your target demographic and audience segmentation for each campaign<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optimising emails to increase engagement<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reducing spam complaints<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Monitoring performance metrics to see how your campaign is doing and what factors are lacking<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">All in all, it is a challenging task and can be overwhelming for most SME owners. That\u2019s why most of them end up outsourcing their email marketing.<\/span><\/p>\n<p><span data-contrast=\"auto\">Outsourcing is gaining momentum in the marketing space. But how much should you outsource, and how should you go about this?<\/span><\/p>\n<p><span data-contrast=\"auto\">In this blog, we\u2019ll walk you through the common reasons why businesses outsource their email marketing activities and the factors you must consider before doing so.\u202f<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">3 Reasons Why Businesses Outsource Their Email Marketing\u202f<\/span><\/b><\/h2>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">1. Lack of expertise<\/span><\/b><\/h3>\n<p aria-level=\"3\"><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-40725\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Expertise.jpg\" alt=\"lack of expertise\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Expertise.jpg 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Expertise-300x101.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hours of work and several touchpoints are required for the perfect email marketing campaign. Also, it demands a unique set of skills such as graphic designing, HTML Coding, Copywriting, Customer journey mapping,\u202fand Marketing Strategy A\/B Testing.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Outsourcing your email marketing activities means you\u2019re getting all these skills in one go. This also means you\u2019ll be saving yourself from all the hassle and costs of hiring people to do them. The agency will do all the hard work for you from planning a successful campaign that will serve your business goals to nurturing the email lifecycle and managing resources.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, a\u202f<\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"nofollow noopener\"><span data-contrast=\"none\">study<\/span><\/a><span data-contrast=\"auto\"> found that segmented campaigns, which are often done by email marketing experts, can deliver as much as a\u202f760% increase in revenue.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">2. Data analysis takes too much time<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h3>\n<p aria-level=\"3\"><img decoding=\"async\" class=\"alignnone size-full wp-image-40726\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Data-analytics-and-metrics.jpg\" alt=\"Data analysis takes too much time\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Data-analytics-and-metrics.jpg 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Data-analytics-and-metrics-300x101.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">Email marketing doesn\u2019t end with just sending out three to five emails per week. It involves following up through the entire lifecycle of email marketing. And one of the crucial phases of this lifecycle is understanding and leveraging data from your campaigns.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Monitoring and analysing metrics such as open rate, CTR, bounce rate, churn rate, etc., help fine-tune your next campaigns.\u202fBut this can be time-consuming.<\/span><\/p>\n<p><span data-contrast=\"auto\">By outsourcing your email marketing, they will dig through the noise and figure out these metrics for you. They\u2019ll make sure you\u2019re getting valuable data, making it easier to design impactful campaigns that increase your revenue and conversions.\u202f<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"auto\">3. Making the best of marketing automation\u202f<\/span><\/b><\/h3>\n<p aria-level=\"3\"><img decoding=\"async\" class=\"alignnone size-full wp-image-40727\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Making-the-best-of-marketing-automation.jpg\" alt=\"Making the best of marketing automation\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Making-the-best-of-marketing-automation.jpg 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/Making-the-best-of-marketing-automation-300x101.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span data-contrast=\"auto\">In-house teams mostly don\u2019t have the capacity and resources to go through the repetitive and demanding routine that email marketing requires.<\/span><\/p>\n<p><span data-contrast=\"auto\">Marketing service providers are equipped for this, and they\u2019re making the most of marketing automation to streamline processes and efficiently run campaigns. They invest in state-of-the-art technology allowing you to build a solid database and automated workflows that activate emails based on client activities and streamline email delivery.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance, marketing automation helps a lot when you do email drip marketing. This strategy aims at providing your customers with the right information at the right time.<\/span><\/p>\n<h3 aria-level=\"2\"><b><span data-contrast=\"auto\">5 Factors to Consider Before Outsourcing Your Email Marketing\u202f<\/span><\/b><\/h3>\n<p aria-level=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40728\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/5-Factors-to-Consider-Before-Outsourcing-Your-E-mail-Marketing.jpg\" alt=\"Factors to Consider Before Outsourcing Your Email Marketing\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/5-Factors-to-Consider-Before-Outsourcing-Your-E-mail-Marketing.jpg 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2022\/01\/5-Factors-to-Consider-Before-Outsourcing-Your-E-mail-Marketing-300x101.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">1. Types of tasks<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">This includes collecting email IDs, creating email lists, segmenting the lists, designing emails that suit the brand\/company, and so on.<\/span><\/p>\n<p><span data-contrast=\"auto\">When reviewing agencies, identify the ones that can complete your tasks as per the standards you have set. Always ask for a sample or portfolio to see what the agency can provide for you.<\/span><\/p>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">2. Your goals\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">While it is difficult to ask for statistics so early in the process, it is vital to discuss your expectations. Discuss what standards to set for click-through rates, open rates, and engagement. You can also assess their abilities ahead of time by asking for figures from their previous work.\u202f<\/span><\/p>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">3. Dedicated specialist<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Due to the freelance nature of the work, marketing agencies deal with numerous clients. You could end up\u00a0talking to different employees and repeating your queries which is frustrating.<\/span><\/p>\n<p><span data-contrast=\"auto\">Generally, each client will be appointed a client servicing manager to avoid such situations. It would also be beneficial to have the same point of contact for easy and fast communication.<\/span><\/p>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">4. Effective communication\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">The agency will require various materials from your company \u2013\u00a0logo, branding guidelines, images, and other brand-related materials. Doing so enables them to thoroughly embody your brand when crafting emails.<\/span><\/p>\n<p><span data-contrast=\"auto\">You must also be prepared to provide insights into their work. The agency, too, must consider your feedback. This will help bring out the best results for your brand. Meanwhile, the agency quickly learns what you expect from them.<\/span><\/p>\n<h4 aria-level=\"3\"><b><span data-contrast=\"auto\">5. Lay down guidelines to follow\u202f<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Email marketing agencies may have different working hours than your company. Do you need the marketer to have the same working hours as you? How often should they be available online?\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">The type of email marketing platform you want to use also affects your options of agencies. You must set your budget, preferences, and guidelines before working with the agency. Organising them beforehand can help avoid further issues.<\/span><\/p>\n<h2 aria-level=\"2\"><b><span data-contrast=\"auto\">Leave the hard work to the experts<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Outsourcing your email marketing to agencies that will dedicate their focus on optimising your campaigns is a good move for SMEs who run with scarce resources.\u202f<\/span><\/p>\n<p><span data-contrast=\"auto\">Leave all your email marketing worries to the experts with <a href=\"https:\/\/www.crazydomains.com.au\/email-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">Crazy Domains Email Marketing service<\/a>. From planning to managing your campaigns \u2013 you get a dedicated specialist to do all the work for you. This is on top of subscribing to an Email Marketing plan where you get access to our easy-to-use and intuitive platform.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global email marketing market is growing. Its market value is estimated to increase to $17.9 billion by 2027 from $7.5 billion in 2020.\u202f Simply put, it has a vast potential to generate leads, drive up conversions and revenue for your business. Business owners and marketers know the value of email marketing, but it can [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":40723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1005],"tags":[71,5682,5684],"coauthors":[2653],"class_list":["post-40722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-email-marketing-service","tag-outsource-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Email Marketing Service for You? - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"When should you outsource your email marketing? 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