{"id":498,"date":"2020-10-13T08:00:00","date_gmt":"2020-10-13T00:00:00","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/ecommerce-marketing-tips-revenue\/"},"modified":"2024-07-09T16:14:45","modified_gmt":"2024-07-09T08:14:45","slug":"ecommerce-marketing-tips-revenue","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/ecommerce-marketing-tips-revenue\/","title":{"rendered":"6 Marketing Hacks that\u2019ll Boost Your Ecommerce Revenue"},"content":{"rendered":"<p>How do you <a href=\"\/search-booster\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase traffic<\/a> and conversions for your <a href=\"\/ecommerce-website-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce store<\/a>?<\/p>\n<p>Here\u2019s a quick answer: <b>Ecommerce Marketing<\/b>.<\/p>\n<p>Ecommerce <a href=\"https:\/\/www.crazydomains.com.au\/online-marketing\/\">website marketing helps<\/a> tick off three goals:<\/p>\n<ul>\n<li>Attract traffic to your online store<\/li>\n<li>Convert visitors to customers<\/li>\n<li>Retain those customers in the long term<\/li>\n<\/ul>\n<p>In other words, <a href=\"\/learn\/ecommerce-business-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce marketing<\/a> goes beyond simply promoting your online store. It involves strategies that you can apply on and off your website to increase sales.<\/p>\n<p>Here are six tactics to get started.<\/p>\n<h2>Marketing Tactics to Boost Your Online Store<\/h2>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW223648576 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW223648576 BCX0\">Upsell and cross-sell your products<\/span><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-233 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/upsell_and_cross_sell_your_products.png\" alt=\"Upsell And Cross-Sell Your Products\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/upsell_and_cross_sell_your_products.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/upsell_and_cross_sell_your_products-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/upsell_and_cross_sell_your_products-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/upsell-and-cross-sell\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Upselling<\/a> encourages customers to purchase an upgrade of the original item.<\/p>\n<p>Cross-selling, on the other hand, is offering related \u2014 or complementary \u2014 products of the original item.<\/p>\n<p>Both strategies are either done interchangeably or alongside each other.<\/p>\n<p>For example, a customer is looking for good leather shoes on your website. When he finds one, you can upsell by highlighting a more valuable option, such as shoes made with premium vegan leather.<\/p>\n<p>Then, cross-sell by offering accessories, like a leather cleaner or extra shoelaces.<\/p>\n<p>It\u2019s no surprise that upselling and cross-selling increases your profits.<\/p>\n<p>But make sure to use these techniques cautiously. Consider these points to upsell and cross-sell flawlessly:<\/p>\n<ul>\n<li>Make sure upsell or cross-sell items are closely related to the original product.<\/li>\n<li>The higher price point should justify the quality of the upsell.<\/li>\n<li>Be honest and transparent in the pricing of your upsell or cross-sell offer.<\/li>\n<li>Show the value of your offers through testimonials or customer reviews.<\/li>\n<li>Reward customers who took your offers with a thank-you note or discount code.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.com\/learn\/ecommerce-business-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Beginner&#8217;s Guide to Starting an Ecommerce Business from Scratch<\/a><\/strong><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW198046525 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW198046525 BCX0\">Reduce abandoned carts<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-234 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/reduce_abandoned_carts.png\" alt=\"Reduce Abandoned Cart\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/reduce_abandoned_carts.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/reduce_abandoned_carts-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/reduce_abandoned_carts-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>There are countless reasons why customers leave their cart \u2014 from lack of payment options to security concerns.<\/p>\n<p>On average, <a href=\"https:\/\/moosend.com\/blog\/cart-abandonment-stats\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">69% of ecommerce customers abandon their carts<\/a>. Imagine the profit you\u2019re pouring down the drain from those uncompleted purchases.<\/p>\n<p>You can explore ways to reduce cart abandonment, yet the simplest works each time \u2014 Send a reminder.<\/p>\n<p>A recovery email grabs your customers\u2019 attention and draws them back to your website. Most of all, it converts them into paid customers.<\/p>\n<p>You can optimise your emails with the following tips:<\/p>\n<ul>\n<li>Show your customers what was left in their cart.<\/li>\n<li>Reel them in with an irresistible headline and copy.<\/li>\n<li>Apply a sense of urgency. Let them know you have limited stock.<\/li>\n<li>Send a discount code or a limited-time offer.<\/li>\n<\/ul>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW249195544 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW249195544 BCX0\">Simplify your checkout page<\/span><\/span><span class=\"EOP SCXW249195544 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-235 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/simplify_your_checkout_page.png\" alt=\"Checkout Page\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/simplify_your_checkout_page.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/simplify_your_checkout_page-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/simplify_your_checkout_page-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>The checkout page should only direct customers to do one thing: check out.<\/p>\n<p>Strip down your checkout page and show only the necessary info. Banners, random products, and any link that directs a customer out of your checkout page would have to go.<\/p>\n<p>You can also consider removing your website\u2019s header and footer navigation as they are added distractions.<\/p>\n<p>Keep the checkout process simple. Putting too many custom fields for customers to fill out only encourages them to skip the process altogether.<\/p>\n<p>Simply put, making it easy for your people to check out is one foolproof way to get them to do so.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW127053650 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW127053650 BCX0\">Curate your offerings<\/span><\/span><span class=\"EOP SCXW127053650 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-236 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/curate_your_offerings.png\" alt=\"Curate Your Offerings\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/curate_your_offerings.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/curate_your_offerings-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/curate_your_offerings-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>You may think that having a myriad of products will entice customers to buy from you, but it\u2019s actually bad news for your store.<\/p>\n<p>People are easily overwhelmed when faced with many options that they end up not buying at all.<\/p>\n<p>One of the <a href=\"https:\/\/www.crazydomains.com\/learn\/7-more-things-you-can-do-to-improve-your-online-presence\/\">clever ways to improve your business\u2019 online presence<\/a> is to offer premium products.<\/p>\n<p>Curate your offerings and feature only the best products. Or, add a filtering option on your catalogue for added convenience. This way, customers can easily decide what to buy and end up purchasing.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW34575188 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW34575188 BCX0\">Identify frustration points\u00a0<\/span><\/span><span class=\"EOP SCXW34575188 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-237 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/identify_frustration_points.png\" alt=\"Identify frustration points\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/identify_frustration_points.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/identify_frustration_points-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/identify_frustration_points-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Customer experience means everything\u00a0to your online store.<\/p>\n<p>Around 89% of customers will stop doing business after a bad experience. What\u2019s worse, most frustrated customers don\u2019t complain \u2014 they simply leave your site.<\/p>\n<p>Identify what\u2019s keeping customers from converting through online analytics tools.<\/p>\n<p>Google Analytics is a popular platform that tracks and analyses website traffic, bounce rates, and other insights that\u2019ll help you understand your customers.<\/p>\n<p>Heat map tools, like <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hotjar<\/a> and <a href=\"http:\/\/www.luckyorange.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Lucky Orange<\/a>, show realtime engagement of a page on your website. They help identify which sections customers read \u2014 and which buttons they clicked \u2014 before leaving your site.<\/p>\n<p>Looking out for frustration points helps you address them better as you establish a good customer experience.<\/p>\n<p style=\"text-align: center;\"><strong>RECOMMENDED: <a href=\"https:\/\/www.crazydomains.com\/learn\/how-to-setup-ecommerce-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Setup an Ecommerce Website that Sells<\/a><\/strong><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun SCXW76678390 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW76678390 BCX0\">Explore other platforms<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-238 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/explore_other_platforms.png\" alt=\"Explore other platforms\" width=\"728\" height=\"280\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/explore_other_platforms.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/explore_other_platforms-300x115.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/explore_other_platforms-480x185.png 480w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>When it seems like you\u2019ve exhausted all efforts to boost your online store, explore other platforms.<\/p>\n<h4>Social selling<\/h4>\n<p>Social sellers gain 66% greater quota than those who stick with traditional selling methods. Social media platforms, like Facebook and Instagram, promote your products to a wider audience.<\/p>\n<h4><b>Third-party ecommerce sites<\/b><\/h4>\n<p>Startup online stores find it hard to drive traffic to their websites right away. Since ecommerce marketplaces, like eBay and Amazon, have a huge customer base, selling on these platforms will shoot up your sales in no time.<\/p>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.com\/learn\/ecommerce-website-vs-marketplace\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ecommerce Website or Marketplace: Where Should You Sell Your Products Online?<\/a><\/strong><\/p>\n<h4><b>Affiliate marketing<\/b><\/h4>\n<p>Finding a good affiliate associate means free marketing for your <a href=\"\/ecommerce-website-builder\/\">online store<\/a>. While you need to pay your associates a percentage of your profits, it could make up for the sales boost. Plus, you\u2019ll only have to pay out when a purchase is made.<\/p>\n<h2>Test out your options<\/h2>\n<p>A successful online business won\u2019t happen overnight \u2014 it is an ongoing trial-and-error process.<br \/>\nFind out which hacks work best for your online store. Constant data testing and analysing help you know your customers better, enhance your business, and boost your sales in the long run.<\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/ecommerce-website-builder\/?utm_source=contenthub&amp;utm_medium=banner&amp;utm_campaign=article&amp;utm_content=ecommerce_marketing_tips_revenue\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-19681 size-full\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/10\/thumbnail-4.png\" alt=\"Ecommerce Builder - Create Your Online Store\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/10\/thumbnail-4.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/10\/thumbnail-4-300x101.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/10\/thumbnail-4-350x118.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/10\/thumbnail-4-550x185.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you increase traffic and conversions for your ecommerce store? Here\u2019s a quick answer: Ecommerce Marketing. Ecommerce website marketing helps tick off three goals: Attract traffic to your online store Convert visitors to customers Retain those customers in the long term In other words, ecommerce marketing goes beyond simply promoting your online store. It [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1005],"tags":[21,63],"coauthors":[1108],"class_list":["post-498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce","tag-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Marketing Hacks that\u2019ll Boost Your Ecommerce Revenue - Crazy Domains Learn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crazydomains.com\/learn\/ecommerce-marketing-tips-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Marketing Hacks that\u2019ll Boost Your Ecommerce Revenue - Crazy Domains Learn\" \/>\n<meta property=\"og:description\" content=\"How do you increase traffic and conversions for your ecommerce store? 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