How a Landing Page Works\u00a0<\/span><\/span>\u00a0<\/span><\/h3>\n![\"Get](\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/additional_header_729_365_how-2Ba-2Blanding-2Bpage-2Bworks.png\")
<\/div>\nA landing page is not your homepage or any page on your website<\/a>.<\/p>\nIt is a separate marketing tool whose purpose is to earn conversions. When a landing page converts, this means a visitor has completed the desired goal \u2014 either to fill out a form or make a purchase.<\/p>\n
It’s also different from an online store<\/a>. A landing page is simply a means to speed up the purchasing process while promoting a certain product. Marketers use landing pages for their Google Adwords campaigns or similar ad platforms.<\/p>\nTurn Traffic into Leads<\/h3>\n
Landing pages do more than promote your product, it also works to capture leads.<\/p>\n
Create a lead magnet landing page to collect prospect information such as name and email.<\/p>\n
Lead magnets<\/b> are incentives given in exchange for a visitor\u2019s basic contact information. It may be in the form of ebooks, webinars, PDF checklist, or any piece of digital content.<\/p>\n
A successful conversion<\/a> helps you hit two birds with one stone \u2014 the visitor gets free stuff and you get to pull a prospect deeper into the customer funnel.<\/p>\nPro-Tips to Creating a Lead-Generating Landing Page<\/span><\/span>\u00a0<\/span><\/h3>\n![\"\"](\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/08\/additional_header_729_365_how-2Bto-2Bcreate-2Ban-2Bawesome-2Blanding-2Bpage.png\")
<\/div>\n1) Create a catchy headline<\/h3>\n
The headline is the first thing that visitors see in a landing page.<\/p>\n
Eight out of 10 people will read your headline but only 2 out of 10 will get to the bottom of the page. Your headline needs to catch the reader\u2019s attention at first sight. You have a few crucial seconds to do this.<\/p>\n
Put your biggest proposition in your headline. It should clearly tell visitors what they get from the page. Keep it direct, but punchy and succinct.<\/p>\n
Remember \u2014 online readers skim through content. Make your headline too long and they can easily lose interest and hit X.<\/p>\n
Use a supporting headline if you need to further describe your offering.<\/p>\n
Pro-tip: <\/b>Adding a \u201cpower word\u201d to your headline can make a huge difference. People are more motivated to accept offers that include words like \u201cultimate,\u201d \u201csurefire,\u201d and \u201ctop-notch.\u201d Just use them in moderation \u2014 don\u2019t stuff them all in one copy.<\/p>\n2) Choose your hero image wisely<\/h3>\n
Your hero image should show readers what they\u2019ll get from your landing page. Choose it wisely.<\/p>\n
When looking for a good hero image, use one that\u2019ll help them visualise what it\u2019d be like if they were using it. While a photo of your product will do, a photo of your product used by a person is even better.<\/p>\n
Pro-tip:<\/b> If your offer is too complex for a single image, consider using a video. A short demo video is a more straightforward way to showcase your product.<\/p>\n3) List down the benefits<\/h3>\n
Now that you\u2019ve captured the visitor\u2019s attention through your headline, get them to stay. This is the part where you list down benefits.<\/p>\n
Provide some more details that\u2019ll answer your audience\u2019s question of \u201cwhat\u2019s in it for me?\u201d<\/p>\n
You can write your product\u2019s features in a brief paragraph or list them in bullets for clarity. Review and edit your copy as necessary. Speak conversational English \u2014 that is to say \u2014 speak in a language that your target audience will understand.<\/p>\n
Pro-tip:<\/b> Readability is not just about the content of your page. Make sure to choose a readable font style and colour and to test them on various devices.<\/p>\n4) Make an irresistible call-to-action (CTA)<\/h3>\n
The purpose of your landing page is to get visitors to click that CTA button<\/a>. Make sure they don\u2019t miss it! Give it a contrasting colour that stands out from the page.<\/p>\nMeanwhile, keep your CTA copy short and simple, but steer clear of boring words like Submit or Enter. Think about what the customer will get once they click your button. For example, an \u201cExperience the benefits\u201d button sounds more convincing than a \u201cBuy now\u201d one.<\/p>\n
Pro-tip:<\/b> Empathise with your visitors by personalising your CTA button. Think \u201cSign Me Up\u201d over a boring \u201cSubmit\u201d button on your CTA.<\/p>\n5) Get rid of distractions<\/h3>\n
Don\u2019t clutter your landing page with links. Any gateway that directs visitors out of your page is a no-go (yes, that includes your site navigation). You\u2019ll be surprised at how removing links from your landing page increases your conversion rate.<\/p>\n
Consider them as more competition for your CTA button.<\/p>\n
Pro-tip<\/b>: Get rid of the sidebar, too. It\u2019s not only a distraction; it could also ruin your landing page aesthetic.<\/p>\n
READ: 8 Design Essentials Your Website Needs to Have<\/a><\/strong><\/p>\n6) Add social proof<\/h3>\n
About 84 percent of people trust online reviews as much as a friend\u2019s recommendation. If you want people to sign up for your class or get your ebook, you need all the credibility you can get. Adding social proof to your landing page will make a huge difference in getting it to convert.<\/p>\n
You can incorporate social proof in your headline. Consider these examples:<\/p>\n
\n- Join the 1,786 franchisees who learned the art of selling.<\/li>\n
- 97% of customers recommend Stylized. Here\u2019s why.<\/li>\n<\/ul>\n
Or, you can add social proof within your landing page:<\/p>\n
\n- Customer reviews<\/li>\n
- Your total number of customers<\/li>\n
- Trust seals, client\/partner brand logos<\/a><\/li>\n
- Awards from trusted organisations<\/li>\n
- User testimonials<\/li>\n<\/ul>\n
Pro-tip:<\/b> You can connect your Facebook and other social reviews to your landing page. This adds more credibility to your reviews, as visitors will know that they are from actual people.<\/p>\nBegin testing<\/h2>\n
There is no one-size-fits-all formula for creating the ultimate landing page that converts.<\/p>\n
After all, there are many factors to consider. At the end of the day, the only way to know how well your page works is through A\/B testing every change made. But when you add these essential landing page elements where they should, you\u2019re likely to receive more favourable results.<\/p>\n
<\/div>\nA landing page is not your homepage or any page on your website<\/a>.<\/p>\n It is a separate marketing tool whose purpose is to earn conversions. When a landing page converts, this means a visitor has completed the desired goal \u2014 either to fill out a form or make a purchase.<\/p>\n It’s also different from an online store<\/a>. A landing page is simply a means to speed up the purchasing process while promoting a certain product. Marketers use landing pages for their Google Adwords campaigns or similar ad platforms.<\/p>\n Landing pages do more than promote your product, it also works to capture leads.<\/p>\n Create a lead magnet landing page to collect prospect information such as name and email.<\/p>\n Lead magnets<\/b> are incentives given in exchange for a visitor\u2019s basic contact information. It may be in the form of ebooks, webinars, PDF checklist, or any piece of digital content.<\/p>\n A successful conversion<\/a> helps you hit two birds with one stone \u2014 the visitor gets free stuff and you get to pull a prospect deeper into the customer funnel.<\/p>\n The headline is the first thing that visitors see in a landing page.<\/p>\n Eight out of 10 people will read your headline but only 2 out of 10 will get to the bottom of the page. Your headline needs to catch the reader\u2019s attention at first sight. You have a few crucial seconds to do this.<\/p>\n Put your biggest proposition in your headline. It should clearly tell visitors what they get from the page. Keep it direct, but punchy and succinct.<\/p>\n Remember \u2014 online readers skim through content. Make your headline too long and they can easily lose interest and hit X.<\/p>\n Use a supporting headline if you need to further describe your offering.<\/p>\n Pro-tip: <\/b>Adding a \u201cpower word\u201d to your headline can make a huge difference. People are more motivated to accept offers that include words like \u201cultimate,\u201d \u201csurefire,\u201d and \u201ctop-notch.\u201d Just use them in moderation \u2014 don\u2019t stuff them all in one copy.<\/p>\n Your hero image should show readers what they\u2019ll get from your landing page. Choose it wisely.<\/p>\n When looking for a good hero image, use one that\u2019ll help them visualise what it\u2019d be like if they were using it. While a photo of your product will do, a photo of your product used by a person is even better.<\/p>\n Pro-tip:<\/b> If your offer is too complex for a single image, consider using a video. A short demo video is a more straightforward way to showcase your product.<\/p>\n Now that you\u2019ve captured the visitor\u2019s attention through your headline, get them to stay. This is the part where you list down benefits.<\/p>\n Provide some more details that\u2019ll answer your audience\u2019s question of \u201cwhat\u2019s in it for me?\u201d<\/p>\n You can write your product\u2019s features in a brief paragraph or list them in bullets for clarity. Review and edit your copy as necessary. Speak conversational English \u2014 that is to say \u2014 speak in a language that your target audience will understand.<\/p>\n Pro-tip:<\/b> Readability is not just about the content of your page. Make sure to choose a readable font style and colour and to test them on various devices.<\/p>\n The purpose of your landing page is to get visitors to click that CTA button<\/a>. Make sure they don\u2019t miss it! Give it a contrasting colour that stands out from the page.<\/p>\n Meanwhile, keep your CTA copy short and simple, but steer clear of boring words like Submit or Enter. Think about what the customer will get once they click your button. For example, an \u201cExperience the benefits\u201d button sounds more convincing than a \u201cBuy now\u201d one.<\/p>\n Pro-tip:<\/b> Empathise with your visitors by personalising your CTA button. Think \u201cSign Me Up\u201d over a boring \u201cSubmit\u201d button on your CTA.<\/p>\n Don\u2019t clutter your landing page with links. Any gateway that directs visitors out of your page is a no-go (yes, that includes your site navigation). You\u2019ll be surprised at how removing links from your landing page increases your conversion rate.<\/p>\n Consider them as more competition for your CTA button.<\/p>\n Pro-tip<\/b>: Get rid of the sidebar, too. It\u2019s not only a distraction; it could also ruin your landing page aesthetic.<\/p>\n READ: 8 Design Essentials Your Website Needs to Have<\/a><\/strong><\/p>\n About 84 percent of people trust online reviews as much as a friend\u2019s recommendation. If you want people to sign up for your class or get your ebook, you need all the credibility you can get. Adding social proof to your landing page will make a huge difference in getting it to convert.<\/p>\n You can incorporate social proof in your headline. Consider these examples:<\/p>\n Or, you can add social proof within your landing page:<\/p>\n Pro-tip:<\/b> You can connect your Facebook and other social reviews to your landing page. This adds more credibility to your reviews, as visitors will know that they are from actual people.<\/p>\n There is no one-size-fits-all formula for creating the ultimate landing page that converts.<\/p>\n After all, there are many factors to consider. At the end of the day, the only way to know how well your page works is through A\/B testing every change made. But when you add these essential landing page elements where they should, you\u2019re likely to receive more favourable results.<\/p>\nTurn Traffic into Leads<\/h3>\n
Pro-Tips to Creating a Lead-Generating Landing Page<\/span><\/span>\u00a0<\/span><\/h3>\n
<\/div>\n1) Create a catchy headline<\/h3>\n
2) Choose your hero image wisely<\/h3>\n
3) List down the benefits<\/h3>\n
4) Make an irresistible call-to-action (CTA)<\/h3>\n
5) Get rid of distractions<\/h3>\n
6) Add social proof<\/h3>\n
\n
\n
Begin testing<\/h2>\n
![\"Web](\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/Web-Design-2.png\")
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