{"id":506,"date":"2020-12-10T08:24:00","date_gmt":"2020-12-10T00:24:00","guid":{"rendered":""},"modified":"2021-11-24T19:55:31","modified_gmt":"2021-11-24T11:55:31","slug":"small-business-holiday-marketing","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/small-business-holiday-marketing\/","title":{"rendered":"Your Small Business Marketing Guide for Holidays 2021"},"content":{"rendered":"<p>For most marketers, the holiday season is their last chance to end the year with a bang \u2014 that is, by driving as many sales and boosting customer loyalty.<\/p>\n<p>And with studies showing <a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2020\/09\/22\/purchasing-on-mobile-devices-will-drive-holiday-sales-and-hit-314-billion-this-year\/?sh=75c6a4de7d76\" target=\"_blank\" rel=\"noreferrer noopener\">80% of shoppers purchasing products from their phones<\/a>, small businesses should set their eyes on creating or optimising their online presence.<\/p>\n<p>To give you an idea of how to win with your holiday marketing campaign, check out these three tried-and-true tips.<\/p>\n<h2>3 Secrets to an Effective Holiday Marketing Campaign<\/h2>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\">Leave a festive customer experience<\/h3>\n<p>What better way to boost customer experience this season than to remind customers how much they mean to your business? Here are some ways to show them you care:<\/p>\n<h4>Personalised cards<\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-23075\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards.png\" alt=\"Personalised cards\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards-300x150.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards-400x201.png 400w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards-350x175.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Personalised-cards-550x276.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Show your appreciation by sending out personalised cards or emails. Address them by their name and mention the reasons you&#8217;re thankful for their loyalty. This gives off a personal approach&#8211;something that successful brands practise to create a connection with their audience.<\/p>\n<h4>Contests and freebies<\/h4>\n<p>You can also launch a holiday contest to generate brand hype. And if you want some ideas, we&#8217;ve listed several online games and challenges for you to host:<\/p>\n<ul>\n<li>Online quiz bowls<\/li>\n<li>Selfie challenge<\/li>\n<li>Sticker collection<\/li>\n<li>Comment and win contest<\/li>\n<li>Photo caption contest<\/li>\n<\/ul>\n<ul>\n<li>Refer a friend<\/li>\n<li>Gift unboxing video<\/li>\n<li>Share your story with us contest<\/li>\n<\/ul>\n<p>Make sure your activities are also worth participating. Get more people to join by having prizes that are hard to resist, from useful corporate merch to massive product discounts.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\">Get into the holiday sale spirit<\/h3>\n<p>\u2018Tis the season of giving! Customers expect many sale events across online retailers and brick-and-mortar shops during the holidays\u2014don\u2019t disappoint them.<\/p>\n<p>With that, it&#8217;s essential to know the biggest sale dates to help you plan ahead of your competitors.<\/p>\n<h4>Black Friday<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23072\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_.png\" alt=\"Black Friday\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_-300x150.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_-400x201.png 400w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_-350x175.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Black-Friday_-550x276.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>As one of the biggest sale days of the year, Black Friday is an unmissable opportunity for small businesses. Start gaining consumer attention early by teasing exclusive deals and discounts a week before Black Friday.<\/p>\n<p>Here\u2019s a pro-tip: Create a sense of urgency by limiting supplies. Choose products that are in high demand and give your customers a deal they can&#8217;t refuse.<\/p>\n<h4>Cyber Monday<\/h4>\n<p>Cyber Monday is for online shoppers who can&#8217;t get enough of holiday deals. Be sure to take advantage of the hype by offering more deals or tying up the shopping weekend with rewards or coupons from the Black Friday aftermath.<\/p>\n<h4>Small Business Saturday<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-23076\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday.png\" alt=\"\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday-300x150.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday-400x201.png 400w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday-350x175.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Small-Business-Saturday-550x276.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Small Business Saturday is a day dedicated to small businesses. It also reminds us how customers play a role in keeping our businesses afloat. Show your gratitude by giving them piping hot deals and promos.<\/p>\n<p>Let customers know they can celebrate Small Business Saturday by visiting both your online and offline store. Boost your audience reach by running effective <a href=\"https:\/\/www.crazydomains.com\/learn\/social-media-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media campaigns<\/a>, announcing special product discounts, and sending out emails.<\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\">Get more word out<\/h3>\n<h4>Get found everywhere<\/h4>\n<p>A Google study shows that <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/pandemic-holiday-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">66% of consumers prefer purchasing products online <\/a>during the holidays. With that, let them find your business fast by listing it on popular online directories.<\/p>\n<p>Aside from giving your brand more online visibility, some of these platforms also allow you to post your holiday offers and campaigns.<\/p>\n<p style=\"text-align: center;\"><strong>READ: <a href=\"https:\/\/www.crazydomains.com\/learn\/online-directories-to-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 Best Online Directories to List Your Business (and Boost Your Web Presence!)<\/a><\/strong><\/p>\n<h4>Partner with people and organisations<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23074\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations.png\" alt=\"Partner with people and organisations\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations-300x150.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations-400x201.png 400w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations-350x175.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Partner-with-people-and-organisations-550x276.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>If you don&#8217;t have the time to list your business, get help from local publications or influencers. Bloggers, online magazines, and media organisations can help feature your brand in their respective channels.<\/p>\n<h4>Decorate your website<\/h4>\n<p>Redesigning your website is also a smart way to inform customers you&#8217;re running a holiday campaign.<\/p>\n<p>If you&#8217;ve built your online store with a website builder, you can easily change its current themes and templates into festive ones in minutes.<\/p>\n<p>If you don\u2019t have a website yet, you\u2019ll have no problem putting one up in no time with this user-friendly, drag-and-drop online platform.<\/p>\n<p><a href=\"https:\/\/www.crazydomains.com.au\/ecommerce-website-builder\/?utm_source=contenthub&amp;utm_medium=banner&amp;utm_campaign=article&amp;utm_content=business_holiday_marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14098\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/06\/Banner.png\" alt=\"Ecommerce Builder\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/06\/Banner.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/06\/Banner-300x101.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/06\/Banner-350x118.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/06\/Banner-550x185.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<h4>Give back<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23073\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back.png\" alt=\"Give back\" width=\"728\" height=\"365\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back-300x150.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back-400x201.png 400w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back-350x175.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/12\/Give-back-550x276.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p>Giving gifts during Christmas shouldn&#8217;t be limited to loved ones and customers. A great way to show you care is by giving back to the community. Donate whatever you can to a local charity or a non-profit organisation. You could also encourage customers to support your chosen cause or hold donation drives to raise more funds.<\/p>\n<h2>Start holiday planning now<\/h2>\n<p>Assess your budget, skills, and resources and see which strategies and tips will work for your small business. Start your holiday campaign prepared and ready to reap the best results!<\/p>\n<p>If you want to learn more tips on how to market your brand online, visit this <a href=\"https:\/\/www.crazydomains.com\/learn\/topic\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most marketers, the holiday season is their last chance to end the year with a bang \u2014 that is, by driving as many sales and boosting customer loyalty. And with studies showing 80% of shoppers purchasing products from their phones, small businesses should set their eyes on creating or optimising their online presence. To [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":23077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1005],"tags":[63],"coauthors":[1111,2898],"class_list":["post-506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Small Business Marketing Guide for Holidays 2021 - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"End the year on a high note by learning how to effectively market your products on the holidays. 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