{"id":6461,"date":"2020-11-13T08:00:38","date_gmt":"2020-11-13T00:00:38","guid":{"rendered":"https:\/\/www.crazydomains.com\/learn\/?p=6461"},"modified":"2021-05-06T15:50:22","modified_gmt":"2021-05-06T07:50:22","slug":"powerful-business-website","status":"publish","type":"post","link":"https:\/\/www.crazydomains.com\/learn\/powerful-business-website\/","title":{"rendered":"6 Must-Haves for a Powerful Business Website"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the digital age, the internet and innovative tech have huge profit potential. In fact, by 2035, the highly-anticipated 5G is expected to pump <\/span><a href=\"https:\/\/boston.cbslocal.com\/2019\/08\/09\/5g-internet-connections-speed-phones-verizon-sprint-att-tmobile-cnn\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">$17 trillion into the global economy<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even at this point, <\/span><a href=\"https:\/\/www.securitymagazine.com\/articles\/90918-more-than-a-third-of-small-businesses-have-suffered-a-data-breach-in-2019\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">over a third of small businesses<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t have websites yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These companies won\u2019t only miss revenue opportunities but also face tougher competition. You don\u2019t want your business to deal with that, do you?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter your industry, your business should harness the power of the internet \u2014 and in this case, a website. It\u2019s one of the most effective platforms to promote your business, attract customers, and drive sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, here are eight elements your <a href=\"\/packages\/order-business-builder\/\">business website<\/a> must have:\u00a0<\/span><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW71182932\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW71182932\">A homepage<\/span><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5674\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_homepage.png\" alt=\"A homepage\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_homepage.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_homepage-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_homepage-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_homepage-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your homepage is the first thing your audience sees when visiting your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like how we judge a book by its cover, people will judge your website by its homepage. And if they like what they see, they\u2019ll be prompted to explore further.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>READ:\u00a0<a href=\"https:\/\/www.crazydomains.com\/learn\/web-design-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Benefits of Hiring a Reputable Web Design Agency for Your Biz<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Impress your audience with the following:\u00a0<\/span><\/p>\n<ul>\n<li><b>Navigation menu.<\/b><span style=\"font-weight: 400;\"> Make it easy for your visitors to explore your website. Add in buttons or links that lead to your main pages, such as About, Products\/Services, Contact, etc. These buttons\/links should not exceed five. If you have a lot of pages, make use of dropdown menus.<\/span><\/li>\n<li><b>An About paragraph.<\/b><span style=\"font-weight: 400;\"> Give a brief description of what your business is about.\u00a0<\/span><\/li>\n<li><b>Your products\/services.<\/b><span style=\"font-weight: 400;\"> Provide a glimpse of your offering by showing your best sellers, must-buys, or something along those lines.<\/span><\/li>\n<li><b>Customer testimonials. <span style=\"font-weight: 400;\">Boost your business\u2019s credibility by using <\/span><span style=\"font-weight: 400;\">customer feedback<\/span><span style=\"font-weight: 400;\">. Make sure to use positive testimonials from actual customers and avoid crafting fake ones.<\/span><\/b><\/li>\n<li><strong>Footer.<\/strong> <span style=\"font-weight: 400;\">Add in your contact information, links to your Privacy Policy and Terms of Service, links to other relevant pages, and other important information.<\/span><\/li>\n<li><strong>A call-to-action button.<\/strong> <span style=\"font-weight: 400;\">Nudge your audience to action! We\u2019ll get to this in a bit.<\/span><\/li>\n<\/ul>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW45581400\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW45581400\">An About page<\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5676\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/an_about_page.png\" alt=\"An About page\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/an_about_page.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/an_about_page-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/an_about_page-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/an_about_page-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before people transact with a business, they\u2019d want to get to know them first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why the About page is one of the most visited webpages \u2014 and why it\u2019s a mistake not to create one for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this opportunity to cultivate their interest deeper. Narrate your story. How did you come about? Why did you decide to open your business? What are your vision, mission, and goals as a company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of all, talk about your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know it\u2019s a bit ironic to talk about someone else in a page that\u2019s supposed to be about <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">. But the thing is this: people visit your website because they want to know what you can do for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answer it by addressing your audience\u2019s pain points and aspirations. Let them feel you have them in mind, and that you intend to solve it through your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s guaranteed to amp up their interest by a lot of notches.<\/span><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW201911238\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW201911238\">A Products\/Services page<\/span><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5675\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_products_services_page.png\" alt=\"A Products\/Services page\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_products_services_page.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_products_services_page-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_products_services_page-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_products_services_page-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you\u2019re creating a website with the intention to sell. So, displaying your products or services \u2014 whichever you offer \u2014 is a no-brainer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give a short description, prices, and details on how to purchase them. If your offering is vast, consider arranging them by category. Create also a landing page for each product\/service, where you can provide further information.<\/span><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW11837070\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW11837070\">A blog<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5672\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_blog.png\" alt=\"A blog\u00a0\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_blog.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_blog-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_blog-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_blog-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A blog is an affordable and effective marketing tool. Use this chance to share your expertise, build customer relationships, and establish authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a blog that attracts a loyal readership, provide relevant, valuable, and reliable content. Achieve that by going for evergreen content, maintaining a content calendar, leveraging influencers and social media, and <\/span><a href=\"https:\/\/blog.crazydomains.com\/2019\/06\/10-clever-content-marketing-tips-to.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">many more<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW116702481\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW116702481\">Contact page<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5677\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/contact_page.png\" alt=\"Contact page\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/contact_page.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/contact_page-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/contact_page-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/contact_page-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, your <a href=\"\/packages\/\">business website<\/a> should provide everything your audience needs to know. But we can\u2019t avoid cases when they want to know more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this, they should be able to contact you and inquire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Begin with a Contact page. Add in your email address, phone numbers, location, and a submission box for inquiries. Put a link towards your Contact page on your site header and footer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For easier access, you may add your contact information also in your site footer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, you want to give your users as many opportunities as possible to reach out to you.<\/span><\/p>\n<h3 class=\"cd-learning-lab__articleContentHeroTitle\"><span class=\"TextRun BCX0 SCXW177493951\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXW177493951\">A call-to-action<\/span><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5673\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_call_to_action.png\" alt=\"A call to action\" width=\"728\" height=\"380\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_call_to_action.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_call_to_action-300x157.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_call_to_action-350x183.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2019\/12\/a_call_to_action-550x287.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So your audience has already read all about you and what you offer. Now what?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tell them what to do with a clear, assertive call to action (CTA).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your CTA can be anything. Offer a free trial, let them call you for a quote, provide discount coupons \u2014 whatever works for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re lost, here are some starting points:<\/span><\/p>\n<h4><strong>1) Use strong action words<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">You don\u2019t have that much space for your CTA, so be direct and tell them the desired action<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling products? Use words like \u201cBuy\u201d, \u201cOrder\u201d or \u201cShop.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Want them to seek for more info? Go with \u201cLearn more\u201d, \u201cCall us\u201d, or \u201cFind out\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering an ebook or newsletter? Start with \u201cDownload\u201d or \u201cSubscribe\u201d.<\/span><\/li>\n<\/ul>\n<h4><strong>2) Be enthusiastic<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Get them excited! After all, doing business with you is an exciting venture, isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the simple act of adding an exclamation point to your CTA \u2014 say \u201cBuy now!\u201d \u2014 can already elicit excitement from your audience. To take it further, give a benefit they can\u2019t pass on, such as discounts. For example, \u201cBuy now and get 25% off!\u201d<\/span><\/p>\n<h4><strong>3) Create a sense of urgency<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">We\u2019re all familiar with FOMO \u2014 or the Fear of Missing Out. People tend to jump on the bandwagon, as they don\u2019t want to miss out on once-in-a-lifetime opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let this energy emanate from your CTA. Go with the lines of \u201cFor a limited time only\u201d, \u201cPromo ends on Sunday\u201d, or \u201cWhile stocks last\u201d.<\/span><\/p>\n<h4><strong>4) Make it visible<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">We recommend placing your CTA in the top fold of your homepage and above the footer in all of your pages. This gives it maximum visibility, which means more chances for your audience to click it.<\/span><\/p>\n<h2>Establish your online presence now<\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s never been a more perfect time to get a website for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, nobody expects a <a href=\"\/packages\/order-business-builder\/\">small business website<\/a> to compete with Facebook or Google. But in the end, make it your goal to attract customers, answer questions, and encourage engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As long as yours is functional, informative, and easy to use, your website to bring you business success in no time.<\/span><\/p>\n<p><a href=\"https:\/\/www.crazydomains.com\/web-design\/?utm_source=contenthub&amp;utm_medium=banner&amp;utm_campaign=article&amp;utm_content=powerful_business_website\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20116\" src=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/09\/Web-Design-2.png\" alt=\"Web Design (2)\" width=\"728\" height=\"245\" srcset=\"https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/09\/Web-Design-2.png 728w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/09\/Web-Design-2-300x101.png 300w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/09\/Web-Design-2-350x118.png 350w, https:\/\/www.crazydomains.com\/learn\/wp-content\/uploads\/2020\/09\/Web-Design-2-550x185.png 550w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the digital age, the internet and innovative tech have huge profit potential. In fact, by 2035, the highly-anticipated 5G is expected to pump $17 trillion into the global economy.\u00a0 But even at this point, over a third of small businesses don\u2019t have websites yet.\u00a0 These companies won\u2019t only miss revenue opportunities but also face [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":24538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1001],"tags":[3550,81],"coauthors":[2607],"class_list":["post-6461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-resources","tag-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Must-Haves for a Powerful Business Website - Crazy Domains Learn<\/title>\n<meta name=\"description\" content=\"Building a website for your business for the first time? 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