In 2021, 83.2% of the world’s websites were parked domains. Some domains were parked for future use, some for the purpose of redirection, and others were a lucrative source of business. 

Most likely, your reasons for domain parking are one of the above. So, let’s dive into each and help you understand them a bit better. 

You can explore the intricacies and significance of domain parking  in one of our blog. 

What are the Benefits of Domain Parking

If used strategically, domain parking can work in your favour. Here’s how: 

1. Brand Presence:

What is a parked domain if not a way to get your brand online without backing it up with a fully developed website. A parked domain can get you out there in an instant.
This is especially useful when you have a time-sensitive marketing campaign coming up. 

2. Brand Identity:

Having a domain name parked ensures that nobody can use it. For that reason, companies often purchase multiple domain variations to protect their brand identity or prevent competitors from acquiring similar domains. 

3. Cost-effective:

As compared to hosting a full website, domain parking serves to be far more low maintenance when it comes to costs. 

4. Easy to set up:

It’s hard only to define parked domain – setting it up is child’s play. You don’t need any kind of expertise.

Domain registrars usually have an uber-simple process in place to help you set up your parked domain. 

5. Preventing Cybersquatting:

There are individuals and companies out there who make money from buying domains that are trademarks or brand names of others. They then sell those domains at inflated prices to the brands wanting to protect their brand identity.
Basically, a domain name parked is worth two in the hands of cybersquatters.
Go for domain names protection if you feel you could use some help keeping your domain safe and secure. 

Start Domain Parking, Earn Money: How Do People Make Money with Domain Parking?

Speaking of domain parking money, there are many legal and ethical ways to generate domain parking revenue. 

1. Data Collection and Lead Generation:

Domain parking can be used to collect data or generate leads. The parked pages can include forms or calls to action that ask visitors to provide their contact information in exchange for links to resources and other content. Their contact information can then be used for marketing purposes or sold to third parties. This is one of the most common ways to generate domain parking revenue. 

2. Affiliate Marketing:

Another way to earn domain parking money is by using domain parking as a platform for affiliate marketing. Select affiliate products or services related to the domain’s theme and display affiliate links on the parked page. When visitors click on these links and make a purchase or perform the desired action, you earn a commission.

How Are Parked Domains Used

Sending Users to Your Primary Domain 

Say you own a company called Phone Book and your primary domain is phonebook.com. To prevent cybersquatting, you buy similar-sounding domain names, including honesbook.com, phonebooks.com, etc. and add them to your parked domain list.  

If a visitor lands on your parked domain due to a misspelling, you’ll redirect them to the correct website. That way, you won’t lose a potential customer, and the visitor will find the right website without falling prey to cybercrimes. 

Generating Ad Revenue 

A domain name parked holds massive advertising revenue potential. It is one of the main ways to make money with domain parking.  When visitors land on a parked domain, they see pay-per-click (PPC) advertisements. Parked domain owners work with advertising networks and parking services. They are responsible for displaying relevant ads. When visitors click on these ads, the parked domain owner earns a percentage of the revenue generated by those clicks. 

Keeping Possession of a Domain

Domain parking is a temporary solution you can use while planning or developing a website. This helps in acquiring and keeping the domain without the immediate need for active development.  

By parking the domain, you secure it for future use, preventing others from grabbing it. 

Most Popular Parked Domain Types

Misspelled Domains

What is a parked domain when it comes to misspelt names? 

Misspelt domains are exactly what they sound like – they’re versions of popular domain names with a few spelling mistakes.  

People sometimes make spelling errors while searching for websites. Cybersquatters grab these misspelt domains to catch those mistakes. For example, if someone types Googgle.com” instead of “Google.com,” they might end up on a parked misspelt domain.  

Big companies usually buy these types of domains so that they can redirect users to the correct site. 

Brand New Domains

What is a parked domain when it comes to brand-new domains? 

When someone registers a new domain but hasn’t set up a website yet, it falls under the category of a brand-new domain that’s been parked.  

These domains can be parked temporarily until you’re ready with a website. During this time, the parked domain can display ads or just be a placeholder. It’s basically like claiming your spot in the online world before setting up your digital home. 

Expired Domains

Domains have a set lifespan – if the owner is up for a domain renew but fails or chooses not to, the domain’s status changes from active to expired. Expired domains can be bought by new owners to make use of the domain’s history or traffic. 

Wrapping Up

To conclude, parked domains can prove to be fruitful labour – so they’re definitely worth considering. No matter what your brand’s current relationship is with domain names, you will stand to benefit.  

From brand-new domains to expired ones, every single one has good domain parking potential – and it will give you good returns.  

Want more information? Let’s go over some of the commonly asked questions about domain parking. 

Domain Parking FAQ’s 

Is domain parking legal? 

Of course! Domain parking on its own is very much legal. However, one must also be careful about the kind of content displayed on the parked domain along with the type of activities associated with it. 

How do I increase traffic to my parked domain? 

The quickest and easiest way to increase traffic to your parked domain is by running PPC (pay-per-click) ad campaigns. A slow and steady alternative is to use SEO and social media to get traffic over time. Start by choosing a relevant and keyword-rich domain name. Create a descriptive, keyword-rich title and meta description for the parked domain. Lastly, join relevant online communities and forums to share the domain wherever appropriate – remember to not spam or chances are, you will get blocked or blacklisted. 

Can you forward a parked domain? 

Yes, you can forward a parked domain to another website or URL. Domain forwarding, also known as domain redirection, allows you to automatically direct visitors from one domain to another. 

What is the difference between a redirect and a parked domain? 

The purpose of a redirect is to send visitors to another specified URL or website. Domain parking is done for future use and usually displays placeholder content.  

In the case of a redirect, users are immediately taken to another website. In the case of a parked domain, users will land on a placeholder page which might be running ads or promotional content. 

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