Another crazy easy way to drive site traffic is through the magic of blogging. But how do you even get started? And why should you blog in the first place? Let’s explore.
So, what is a blog, exactly?
Whether referred to as a personal site or written guide, a blog stands as one of the most popular forms of communication channels.
This type of webpage undergoes regular updates through informative blog posts. These posts often comprise written articles supplemented with multimedia elements such as images, videos, audio recordings, and more, aiming to enhance user engagement.
Blogs can take a personal approach, serving as a platform for individuals to express their thoughts and share their experiences on a variety of topics. Alternatively, they can be business-oriented, allowing companies to disseminate industry news, provide product updates, or share other relevant information with their customers.
In today’s digital landscape, blogging has gained immense popularity as a means for businesses to exchange ideas, connect with others, and establish a strong online presence.
Best Platforms to Start a Blog
The world of blogging has evolved, and it’s time to embrace the convenience of blogging platforms.
Numerous web-based platforms exist that facilitate the creation and management of blogs. These platforms offer a wide array of tools and features designed to simplify the process of creating, publishing, and promoting blog content.
Among the most popular blogging platforms are WordPress, Blogger, Medium, Tumblr, and many more. These platforms provide user-friendly interfaces and a range of customization options, allowing bloggers to tailor their online spaces to their unique preferences.
Whether you’re an aspiring writer, a business owner, or someone who simply wants to share their passions, these modern blogging platforms offer the ideal starting point to bring your blog to life. With their intuitive interfaces and extensive features, you can easily showcase your ideas and engage with a wider audience.
Pro tip: Remember that each platform has its unique features, strengths, and weaknesses. You must choose the one that best suits your needs, budget, and preferences.
Blogging Platform #1: WordPress Hosting Provider
Want to build a WordPress website easily? You can get a WordPress Hosting plan.
This popular content management system (CMS) allows you to easily create and manage websites without having to code or engage in complex web development.
With Crazy Domains WordPress Hosting, you’ll get access to the following:
- A pre-installed WordPress software
- Automatic WordPress updates and daily backups
- 24/7 support, technical or otherwise
- Range of performance optimisation features to help you customise and optimise your WordPress website
These features will help you ensure your WordPress website runs smoothly and efficiently.
Blogging Platform #2: Website Builder
Crazy Domains Website Builder is another robust tool that enables you to create a website without any technical knowledge or experience in web design.
You can access a range of templates and design options as well as its drag-and-drop functionality to easily customise your website’s layout, add images and videos, and create pages.
The best part? Crazy Domains Website Builder suits businesses, individuals, and organisations who want to create a website quickly and easily without hiring a professional web designer or developer.
The tool also includes features such as ecommerce functionality, social media integration, and search engine optimisation (SEO) tools to help you grow your online presence.
7 Compelling Reasons Why You Should Blog
Search Engine Optimisation (SEO)
Blogging is a great way to boost your website’s search engine rankings.
When you consistently create high-quality content for your blog, you increase the chances of your website appearing in search engine results for relevant keywords.
We covered in this article how on-page optimisation can help you boost your site traffic and blogging is a great way to drive traffic to your website. Google and other search engines appreciate sites that are frequently updated with relevant and interesting content – so give yourself a competitive advantage with regular blog posts, linking to related pages of your site and other content.
In fact, websites with a blog have 434% more indexed pages than those without a blog. This means more opportunities to rank for different search terms. Moreover, companies that blog receive 97% more links to their website.
Blogging can also be a great way to earn money. You can monetise your blog in various ways, such as:
- through affiliate marketing
- sponsored content
- by selling your products or services
According to a survey by ProBlogger, 9% of bloggers make between $1,000 and $10,000 per month, while 4% make over $10,000 per month.
Blogging can also help increase brand awareness. By consistently producing valuable content, you establish yourself as an authority in your industry and build trust with your audience. According to research, 77% of internet users read blogs.
Blogging can also help you grow personally and professionally. By sharing your thoughts and expertise on a particular topic, you can:
- improve your writing skills
- develop critical thinking
- gain new perspectives from the feedback of your audience
Blogging can also help you establish yourself as a thought leader in your industry, which can lead to speaking engagements, media interviews, and other opportunities.
Blogging can also be a great way to network with other professionals in your industry. You can build relationships and collaborate on projects by reaching out to other bloggers and engaging with their content.
Blogging can also help you expand your site’s influence by connecting to others, be they bloggers, customers or other stakeholders. Networking is an important part of business, and forming genuine, personal relationships can be invaluable.
By giving a human connection to your business, you can help other people to connect with you, often proving to be a point of difference with competitors.
According to a survey by Orbit Media, 54% of bloggers believe that blogging delivers strong marketing results:
Alternative for Email
A blog can be more agile than traditional emails, with news, offers and promotions able to be shared quickly and effectively. If you find your emails aren’t engaging your readers, a blog can help shake things up.
It seems obvious, doesn’t it? Writing regularly improves your written skills and, in turn, can help you to improve your website content, write better customer emails and even enhance your interpersonal communications. You win, your customers win, and your website visitors win – everyone enjoys reading good content.
Other Benefits of Blogging:
- Doubles up as a great way to document your personal growth and development over time. By writing about your experiences and reflecting on what you have learned, you can gain a deeper understanding of yourself and your journey.
- Helps share your thoughts and experiences on a particular topic. This way, you can attract readers who share your interests and create a space for meaningful discussion and collaboration.
- Improves your writing skills. By writing regularly and receiving feedback from your readers, you can develop your voice and refine your style.
- Helps showcase your expertise. By sharing your knowledge and insights, you can establish yourself as an authority in your field and attract potential clients or collaborators.
- Enables you to explore your creativity. Blogging can also be a great way to explore your creative side. By experimenting with different formats and styles, you can push yourself to think outside the box and develop your unique voice and perspective.
6 Tips for Choosing the Right Blogging Platform
Choosing the right blogging platform can significantly impact your blogging experience and the success of your blog. Here are some tips to consider when choosing the right blogging platform:
- Identify your blogging goals. Determine your blogging goals and objectives by answering the following questions:
- Do you want to monetise your blog?
- Do you wish to build a community?
- Would you like to share your personal experiences and ideas?
Pro tip: Identifying your goals will help you choose a platform that meets your specific needs.
- Evaluate the features. Another strategy that works wonders is evaluating the features of each blogging platform to determine which ones are essential for your blog.
For example, you will need an e-commerce platform if you plan to sell products. If you want to integrate social media, ensure the platform supports social media plugins.
- Consider ease of use. This tip is all about considering the user interface and the ease of using the blogging platform. Some platforms require more technical knowledge than others.
Pro tip: Make sure to choose a platform you are comfortable using that allows you to customise your blog to your liking.
- Check for scalability. Ensure that the platform you choose can scale with your blog as it grows. This includes features such as hosting capabilities and storage options.
- Review the cost. Blogging platforms come at different prices, ranging from free to premium options. Determine the budget you have for your blog. You can set up a blog for free in minutes on WordPress.com, Blogger, Tumblr or Medium, but if you want a more premium service, you should consider WordPress.org, the platform’s software for self-hosting.
While the WordPress.org software is free to use, a custom domain name and web hosting are required and will come at a small cost – though it’s Crazy Easy to get started quickly and affordably for as little as $99/yr with our Online Startup Package.
Pro tip: Keep in mind that some free platforms may limit your customisation options and features.
- Look for support: Ensure that the platform you choose provides reliable and responsive support, such as 24/7 technical support and customer service, and online communities.
Build Your Dream Website with Us
Blogging has the potential to propel your brand to new heights by enhancing your visibility in search engine results and fostering an engaged community of like-minded individuals. It provides a platform to share valuable information on specific topics, showcasing your expertise. Additionally, it allows you to attract quality leads and convert website visitors into loyal brand advocates.
To reap the full benefits of this 360-degree approach, it is crucial to partner with the right web hosting vendor, ensuring a solid foundation for your blogging endeavors. It’s important to note that blogging doesn’t have to be complex or expensive: whether you’re enthusiastic about WordPress or passionate about Blogger, you can start your journey today and begin enjoying the numerous advantages it offers.