With the current economy set in a digital-first world, the tech industry tops all others in rapid growth and increased demand. The global information technology (IT) industry spending is estimated to reach $5.3 trillion in 2022.
Enterprises and individuals continually seek digital solutions to navigate the latest developments and innovations. If you’re a tech startup, the opportunities for you are endless. However, you need more than robust solution offerings to get online.
You need a unique, memorable, and suitable domain extension to successfully put your business on the tech map. It’s a crucial element if you’re going to be up against tech giants and household names in your niche.
And no domain is more suitable for tech entities other than a .tech domain extension. Read on to know why this is the perfect domain for you.
What is a .tech Domain Extension?
.tech is one of the newest domain extensions available for software or technology companies. Also known as one of the new top-level domains (nTLDs), the .tech domain is specifically created for organisations in the technology field.
Going with the .tech domain for websites is an ideal choice for anyone with a passion for tech innovation and someone looking to make a mark in the industry with new software-driven ideas.
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5 Reasons Why .tech Is the Best for Your Tech Startup
It’s relevant to the tech industry
Every company in the technology space wants to establish an online presence that effectively reflects its brand. This is particularly essential for technology startups that are new to the industry and are already competing with tech giants.
An industry-relevant and definitive domain such as .tech immediately lets your audience know that you’re offering tech products and services. As it highlights what your business is all about, anyone sourcing tech-related needs can easily pick out your website among the results.
The .tech domain is instrumental in strengthening your brand’s association with technology-driven initiatives.
It makes up a keyword-rich domain
The .tech domain offers an excellent opportunity to get a shorter, memorable, and keyword-rich domain for your business.
For instance, smartenergy.tech, extreme.tech, or hollywood.tech are all great choices as they’re innovative and brandable domains. They also stand out compared to other domain names, so they can help you remain top of mind.
Not only do they tell your audience what your firm does, but they also allow you to build a strong brand positioning for your business. With the term “tech” already attached to your domain, attracting prospective niche customers would be effortless, potentially driving traffic and leads to your website.
It helps easily secure your ideal domain
Since the .tech domain is a relatively new domain extension, the demand for its domains is less congested compared to those in .com, .net, or .org. If you fail to secure your ideal domain in other namespaces, there’s a huge chance it’s available with the .tech extension. You won’t need to compromise your branding just because your domain is unavailable.
Another reason that makes the .tech domain a perfect choice for tech startups is its versatility. The domain name is not just applicable to specific firms but can be applied to an entire range of organisations with related interests.
For instance, below are some of the innovative names with noteworthy .tech domain names:
- Dedicated tech communities such as shape.tech
- Organisations that make tech products, such as shadow.tech
- Consultancies and marketing agencies such as mightysocial.tech
- Tech events such as impact.tech
- Influencers and bloggers such as hacksmith.tech
Irrespective of what you do, if it is related to technology, you can use the .tech domain extension to build a well-known, global brand.
It connects you to the tech community
A .tech domain also gives you access to a powerful support community (the Startup League, a unique initiative by Radix, which owns and operates .tech domains) that offers great opportunities, such as sponsorships for early-stage technology startups to exhibit at the best tech events.
Apart from this, your startup also gets various advantages, such as a digital marketing boost and dedicated branding support. It could be an excellent opportunity, especially for early-stage tech startups, as the Startup League offers end-to-end support to help you execute your tech strategy well.
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.tech It Out!
The tech industry is a cutthroat space to thrive in. Tech startups must solidify their brand positioning with branding elements such as a logo and a website design that best represent their business.
However, nothing beats the right domain to help you grow online. An innovative domain extension such as .tech effectively communicates what your business entails, drawing in the right audience to your website. Scale your tech startup with a .tech domain today!